Victorian bakery chain Ferguson Plarre’s Bakehouse has unveiled its new flagship store at Chadstone Shopping Centre in Melbourne.

The ground floor, Market Pavilion store features a newlook fit out, with curved walls and exposed time battens creating a modern, welcoming ambience.

The design, by Hayden Hamuaha and the team at Zone Design, is an extension of Ferguson Plarre’s new aesthetic for new and remodelled stores.

Ferguson Plarre’s Chadstone flagship open pre-Christmas Ferguson Plarre’s Bakehouse CEO Steve Plarre said the team was excited for the flagship store to open and anticipated a busy first few weeks, with Christmas just around the corner.

“We are thrilled to be part of this exciting new chapter at this world-famous location,” Plarre said. “Our flagship store has a premium fit out featuring a central internal kiosk with 180-degree access.

“We’ve been operating at Chadstone since 1987 and while the look of the store has changed, the customer experience and products our brand is known for remain the same.

“Chadstone brings us to a total of 80 stores in Victoria with more set to open in 2024.”

This story was originally published on Franchise Executives.