LVMH-backed L Catterton has invested an undisclosed sum in a digital-first fashion and lifestyle platform for plus-size women BloomChic.
The investment and partnership will help BloomChic scale up its operations and offerings.
Founded last year, BloomChic makes fashion and lifestyle products more accessible for women sized 10-30, establishing itself as a brand that resonates with consumers who embrace female empowerment, body positivity, and social inclusion. The brand serves customers in the US, Canada, Australia and most parts of Europe.
“BloomChic puts its customers at the centre of everything it does,” said Scott Chen, managing partner of L Catterton. “This is evident not only from the range and quality of its products but also the meaningful connections it has formed with customers and its culture of ensuring that the plus-size voice is heard.”
Earlier this year, L Catterton led the $50 million series D funding round of Indian omnichannel beauty company Sugar Cosmetics. The private equity company’s current and past investments in beauty and personal care sectors include Sociolla, The Honest Company, and Tula.
“L Catterton has an impressive track record of helping companies to build iconic brands, broaden product suites, enter new geographic markets, and attract talent,” said Bill Hu, the founder and CEO of BloomChic.
