LVMH subsidiary Thélios has agreed to acquire luxury eyewear company Barton Perreira which has a loyal customer base, the majority of which is in the US.

The acquisition is expected to lead to Barton Perreira’s footprint being broadened in Europe and Asia.

Barton Perreira founders Bill Barton and Patty Perreira will continue in their roles as CEO and designer, respectively, and continue to lead the company after the acquisition.

“We are excited to welcome Barton Perreira into our Maison portfolio. The brand is a true gemstone in the eyewear industry, standing for understated luxury, timeless designs, and exceptional craftsmanship,” said Thélios CEO Alessandro Zanardo.

“The brand is a true gemstone in the eyewear industry, standing for understated luxury, timeless designs, and exceptional craftsmanship.”