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Q&A: How Rationale is taking Australian luxury beauty to the world

Last month, Australian luxury skincare brand Rationale launched its first two international boutiques in Singapore, under the wing of South Korean beauty giant Amorepacific, which invested in the company in 2020. Here, we chat with CEO Shamini Rajarethnam about the challenges of going global during a pandemic and the brand’s recent partnership with The Australian Ballet. Inside Retail: How has the business evolved in the past 18 months? Shamini Rajarethnam: Rationale’s performance over the p