Working in collaboration with Arkade, the retailer announced its new website is mobile focused, allowing customers to shop with ease while on the go.
“We’re driven by our desire to deliver amazing customer experiences,” said owner Tania Austin.
“The new site’s improved features are all about making it easier for the customers. I’m all about less clicks.”
According to the retailer, the site’s new functions, social media integration and design features make it easier for consumers through providing easy access to information, while also integrating the online platform with Decjuba’s 78 stores.
“We’ve listened to what’s important to our customers and have kept their feedback at the heart of the site’s development,” said Maurice Barber, e-commerce and digital manager.
“Ultimately, the new Decjuba website is the first project in an ongoing transformation that will drive growth,” the retailer stated.
“Decjuba’s investment will drive an effortless user experience, improve engagement, increase conversion rates and result in a more consistent omnichannel experience for the customer.”
Recent research has pointed to worldwide m-commerce, fuelled by industries including retail, hitting $6 trillion by 2021.
The fashion retailer recently launched its first fashion line for children, in a move aimed at broadening its demographic reach.