Electro Seconds Factory Outlet, clearance outlet for Appliances Online and Winning Appliances, has today launched a new store and website showcasing the revamped branding for the business.

Since being acquired by the Winning Group earlier this year, the Electro Seconds business has enjoyed triple digit sales growth, says CEO, John Winning.

“Since acquiring the Sydney business in April of this year, Electro Seconds has reached a whole new segment of online customers through leveraging our national distribution network,” said Winning.

“We are breaking down the myths associated with clearance shopping and offering the high standard of service that customers have come to expect when shopping with Appliances Online and Winning Appliances,” said Winning.

The decision to relaunch the brand and open a second store in Erina, on NSW’s Central Coast, is an exciting milestone for the business, says Electro Seconds co-founder and head of sales and marketing, Behrouz ‘Baz’ Bolurieh.

“The response from the Central Coast has been particularly strong with our discounted range of quality clearance products appealing to the area, especially with retirees relocating and investors renovating rental properties north of Sydney. The new store will continue to aid growth and compliment our online offering and flagship outlet in Auburn,” said Bolurieh.

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