Melbourne’s Chadstone Shopping Centre will soon be home to Winning Appliances 17th showroom, which launches on Saturday, December 21.

According to Winning Group chief executive John Winning the opening demonstrates the business expanding its multi-sensory customer experience into a growing market. 

“Designed to engage all the senses, the Winning Appliances Chadstone showroom is providing Victorians with the ultimate platform to see, touch and interact with the latest appliance technology and designs,” Winning said. 

“The design of the showroom is light and sophisticated, with the intention to feel like a sanctuary, just as a home should feel.”

The store was designed by Melbourne-based studio Cera Stribley Architects, and features three lifestyle kitchens that have been styled to meet the needs of Winning’s most important customer segments. 

It features a more personal aesthetic in order to help customers better visualise the appliances and furnishings on show in their homes.

“It’s been designed to allow customers to imagine what the appliances wi8ll look like in their dream kitchen, in different styles, rather than just the product themselves,” Winning said. 

“We aim to inspire Victorians and help them create their dream kitchens, which suits the way they like to cook, entertain and live in their homes.”

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