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US jewellery store to open first store in Australia

Alex and AniUS jewellery retailer, Alex and Ani, will open its first owned and operated studio in Westfield Chatswood, with plans to open eight more stores in Westfield shopping centres across Australia in the run-up to Christmas.

The retailer’s Chatswood store will feature the full range of Alex and Ani jewellery line of bangles, rings, necklaces and earrings.

“We have received an overwhelmingly positive response to Alex and Ani, which echoes the brand’s popularity in the US, where it is the fastest growing jewellery and lifestyle brand,” said Karin Adcock, CEO and founder of House of Brands, who first introduced the brand to Australia.

Adcock said the brand’s popularity has encouraged them to take the products to more centres and dedicated, branded Alex and Ani studios.

“We start in Chatswood and will open in eight other metropolitan centres in time for Christmas, including our first concept store in Melbourne’s Fountain Gate shopping centre,” she said.

Alex and Ani, which is being sold at over 110 jewellery retailers across Australia and New Zealand, uses recycled materials on its jewellery and accessories.

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