Uniqlo, 7-Eleven pick-up launches in South Korea
Starting in July, online purchases from Japanese fashion brand Uniqlo can be picked up at 7-Eleven stores across South Korea. Once a purchase is made on the company’s official website, the customer can opt to pick up the order at the nearest 7-Eleven store; a text message will be sent informing the customer where to pay and pick up the product.
The Uniqlo 7-Eleven pick-up service has already been launched in Japan and Taiwan.
Research house Fung Global Retail Technology describes the concept as a win-win for all parties: customers, Uniqlo and the convenience stores who get more walk-ins to turn into customers.
It said the convenience store pick-up service should help delivery costs for Uniqlo.
Uniqlo first launched the convenience store collection service in Japan in February 2016. It now includes 5700 7-Eleven stores across Japan. Earlier this year. The retailer extended the service to include other convenience stores, FamilyMart and Lawson, taking the pick-up network to approximately 43,000 stores.
In March, Uniqlo launched the pick-up service at 7-Eleven stores in Taiwan, where there are over 5000 7-Eleven stores.
Online sales account for more than 20 per cent of Uniqlo’s revenue the US and over 10 per cent from China.
“In order to increase the proportion of online sales in Japan from just 6.2 per cent (as of first half of fiscal 2017), the company has been aggressive in enhancing the online customer experience and delivery services,” commented Fung Global Retail.
“We believe Uniqlo’s convenience store pick-up service is part of a broader trend whereby retailers are gravitating to greater channel integration in order to appeal to their customers.”
This story first appeared on sister site, Inside Retail Asia.
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