Stationery retailer, Typo, has this month launched in the UK, with an initial e-commerce platform to be followed by bricks and mortar presence.

The move represents the first brand as part of the Cotton On group to venture into Europe and the 12th country that Typo has entered.

“In our first three weeks of trading in the UK, sales have well and truly surpassed our expectations with great customer feedback so far,” Typo general manager, Bianca Ginns told Inside Retail.

“Whilst we are currently looking for an appropriate site for our very first bricks and mortar store, the launch of Typo.com is the first step of our UK expansion plans.”

Typo’s UK Logistics Manager will lead operations from the company’s distribution centre in Kent with product development, trend forecasting, buying and campaigns to come from the Cotton On’s head office in Geelong.

Typo Creative Manager, Luke Slattery, anticipates the brand will do well in the UK given their unique products and accessible price point with hopes of engaging with the core demographic target of 20-35 years old.

“We aren’t your typical gift retailer. We’re a bit irreverent, a bit naughty and we always put our Typo twist on our products, pushing the boundaries of design that we know will resonate well with our UK customers so they can personalise their space whether they are at home, at work or on the move.

“We already have a significant number of UK customers within a loyal legion of global followers who live and breathe the Typo brand and that shop on our international Typo websites, so we have a good indication of what the market will want,” said Slattery.

Typo now has over 145 stores in ten countries and ships globally through its online store.

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