Rodd & Gunn opens experiential Chadstone store
New Zealand-based apparel retailer Rodd & Gunn has opened an experiential space at Chadstone shopping centre in Melbourne.
The new store features a concierge to facilitate an easy click-and-collect experience, as well as a live-feed direct from Queenstown, New Zealand, to connect the brand to its Kiwi roots.
“In the past … every conceivable part of the shop floor was used for stock but things are changing,” Rodd & Gunn visual brand manager Nik Rush said.
“It’s now about curating the experience on the shop floor and allowing for breathing space.”
Conceived as a multi-purpose environment to blur the line between retail and hospitality, the store also provides a mini-bar to customers.
“It showcases experiential retail at its finest and an insight as to where the brand is evolving,” Rodd & Gunn said in a statement.
“The powerful architecture consistent of a wooden panelled floor and ceiling is complimented by sophisticated decor and finished with New Zealand artwork making it feel more like an art gallery than a retail store.”
Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.
It's more important than ever to understand your customer right now, argues consumer insights expert Anastasia Lloy… https://t.co/k9YmUO0RxT4 hours ago
Kogan says it won't stand down any workers, and has even given team members a $500 bonus to help them through the c… https://t.co/NOR8v4lXnP5 hours ago