Snooze and Freedom unveil new store


1385581_660125820688798_422480510_nBedding retailer, Snooze, and homewares specialist, Freedom, have created their first ever concept store in Australia.

The two retailers, both part of Steinhoff International, have come together at Sydney’s Supa Centa in Moore Park, to offer bedding, furniture, and homewares under the one roof.

Snooze MD, Simon Beaty said, “We’re thrilled to be adding this joint venture to our portfolio of over 70 stores. In combining Snooze’s expertise in bedding, with Freedom’s in furniture and homewares, customers can now shop for all areas of the home in the one easy location.”

Beaty said the two stores would continue to operate separately, but wouldn’t rule out the possibility of another joint location, “This is the only concept store we have planned for the foreseeable future, but we are open to exploring new territories if it is right for our customers.”

The new store will feature the unique ‘Bed Match’ system, exclusive to Snooze, which matches a customer personal needs to a selection of mattresses.

In addition, Snooze’s online Bed Builder tool gives customers the capability to design a bed. Customers can also access Bed Builder at  the iPad Zone at Snooze Moore Park and build a dream bed instore.


You have 7 articles remaining. Unlock 15 free articles a month, it’s free.