‘Big Day Off’ encourages shoppers to take the day off work and avoid weekend crowds, by offering incentives such as a complementary glass of bubbles, free gift wrapping, all day parking, sessions with a personal gift consultant/stylist and instore promotions.
“Last year’s Big Day Off campaign was a huge success: specialty store sales increased by 10.9 per cent, average Facebook engagement increased by 66 per cent and the Special Offers page on our website achieved an average of 935 unique page views per day,” said, marketing manager, Natasha Storch.
“Christmas is the biggest time of year for shopping centres but also the most frustrating time for shoppers, so we wanted to try and take the frustration out of it by making the whole experience more enjoyable.”
Beginning on Monday November 9, the Big Day Off will run every weekday until Friday November 27.
Birkenhead Point Outlet Centre is part of the Mirvac retail portfolio and houses premium brands like Armani Outlet, Hugo Boss, Oroton, Ralph Lauren, Nike, Mimco, Calvin Klein and Alannah Hill at up to 70 per cent off every day.
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