Simone Perele expands to WA

simone-perele-shopFrench lingerie brand Simone Pérèle has expanded its selection of women’s wardrobe to WA.

The new boutique, launched Thursday, is located in the Claremont Quarter and will offer the brand’s ‘Capsule Collection’: “5 essential lingerie styles in every French woman’s wardrobe; The Lace Bra, The Everyday Bra, The Silk, The Fashion Style and The Shapewear.”

“With many variations on cup style and size in the classic black and neutral tones, the 5 categories within the capsule are the building blocks to a woman’s wardrobe, specifically designed for their body shape and needs,” the company said in a statement.

To create a welcome, Parisian atmosphere, customers will be offered organic tea in a setting reminiscent of the Parisian Atelier.

Simone Perele won the 2017 Designer of the Year award for international lingerie brands.

The brand is the latest in a string of new tenants at Claremont Quarter including Camilla & Marc, L’Occitane en Provence, Hobbs, 2XU and Sheridan Studio.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.