Samsonite opens first mono-brand airport store in Australia

Travel luggage retailer Samsonite has opened its first airport mono-brand store in Australia at the domestic terminal in Brisbane Airport.

The new store, which features Samsonite’s latest fit-out design and “endless aisles” digital platform, also utilises the company’s new digital ordering platform to allow travellers to shop from the entire Samsonite offer with free home delivery anywhere in Australia.

“The company believes this will be the perfect solution for travellers who have already checked-in, or those not able to take larger items with them on their travels,” the retailer said.

Matt Gardiner, Samsonite Australia’s general manager for Retail & Strategy, said with Brisbane Airport having new redevelopment plans for its domestic terminal, the company believes now was the perfect opportunity for them to open their first mono-brand Samsonite store in Australia and to roll out their new in-store digital ordering platform.

Samsonite Australia announced it will open more retail stores in other Australian airports in the next 12 months.

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Comments

1 comment

  1. tim jackson posted on January 8, 2019

    I keep thinking the reason people simply don't like Myer is that Myer doesn't " relate" to us broadly .. MY store ... no it's actually YOUR store . Memo JOHN KING my first staff letter could have taken a positive note .. rather than telling them to make sure they don't have any celebrations in December .. what if it looked like..... " Hello everyone , here we are at the most important month on our Calendar ( December) .. it's all about maximising our Sales by going over & above .. that's the culture we want OUR Myer to show BUT & it's indeed a very BIG BUT .. it's YOUR life too .. you have family to buy for to plan celebrations for & share with, so you , your managers & Departments need to plan your month taking all aspects into consideration and finally you also have workmates that generally look for perhaps one evening or early morning get-together and i urge you to do that , do it but do it responsibly please as your daily efforts at 100%+ are critical to our success .. I look forward to sharing with you all a positive future for OUR MYER ... my very best regards for a Happy Safe & enjoyable Christmas"

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