South Australia’s premier shopping precinct Rundle Mall is unveiling a new creative identity as it heads into the peak Christmas trading season, reinvigorating its logo and brand elements. The new brand embraces the mall’s most renowned icon – the Spheres sculpture, commonly referred to as the “Mall’s Balls” – and introduces a new tagline of “Expect it all”. The new look is now live on www.rundlemall.com and is featured in the Christmas windows installation along th
n along the length of the mall. It will then follow in Rundle Mall’s Black Friday, Christmas and Boxing Day marketing campaigns.
Rundle Mall features more than 700 retailers spanning international and national brands, flagship stores and independent boutiques and traders.
The new identity was created by South Australian creative agency Simple Integrated Marketing, which was appointed by Rundle Mall on July 1.
It comes as the City of Adelaide puts the finishing touches to the upgrade of Gawler Place, one of the busiest streets in the Adelaide CBD carrying 25,000 pedestrians into Rundle Mall daily. The upgrade includes new footpaths and roadway, lighting, public seating, tree planting and spaces to socialise.
