Rigidly defined uncertainty

I have spent over a year collecting and analysing trends and another year or so writing it up. I wasn’t interested in what most people refer to as trends (increase in mobile usage, adoption rates of social media), but rather in meta-trends; the big picture – that will make sense of the all the trends we observe and enable us to cut through the noise. At the bottom of the post is a link to download this document. When a researcher is also the measuring instrument, as is the case here, being

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