RFG, the owner of Brumby’s bakeries, Pizza Capers, Michel’s Patisserie and Donut King, has stepped in to provide Epilepsy Action Australia with a $50,000 donation, matching a gratuity Dick Smith promised in 2015.
Cash-strapped Dick Smith was the major funding sponsor of EAA before it went into receivership earlier in January.
The charity’s chief executive, Carol Ireland, said the loss of sponsorship would have put a major dent in its fundraising abilities.
“In losing that Dick Smith agreement, we lost not only the $50,000 sponsorship, but up to $100,000 worth of merchandise being sold through their stores,” Ireland told AAP. Ireland said RFG had stepped in during a “time of crisis” for the organisation.
RFG says it will support the Purple Day campaign through a variety of activities across its franchise network, including donating products for raffle prizes, selling EAA merchandise boxes and running ‘Purple Day’ promotions.
RFG CEO franchise, Andre Nell, said the donation to the EAA is indicative of the company’s dedication to community support and commitment to expansion of its corporate social responsibility (CSR) activities.
“We are proud to be in a position to step in and support Epilepsy Action Australia for the tireless work they do to support people living with epilepsy and other seizure disorders,” he said.
“After experiencing rapid growth over the past eighteen months, RFG is committed to expanding the reach of its CSR activities in 2016 under our not-for-profit foundation, With Heart.”
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