Australian fast fashion retailer, Princess Polly, has appointed former international brand manager of Supre, Catherine Taouk, as its new CEO.

Taouk’s appointment is part of the Brisbane-based retailer’s aim to sharpen its focus on both Australian and international expansion.

Tauok was Supre’s international brand manager for almost 15 years. In 2009, she established transformation consulting company, THiNK Consulting Group.

“I am excited to join an incredible team of Polly’s and a few Princes among the team to harness their talents and lead them in a strategic growth faze,” Tauok said.

As CEO, Tauok will work closely with all teams to solidify strategy, manage new projects, and monitor business data.

Princess Polly opened its first boutique in 2005 in Surfers Paradise, followed by an online store in 2009.

There are currently eight Princess Polly stores trading nationwide.