OPSM goes luxe and large in Sydney

OPSM has opened its biggest flagship in Australia, following the renovation of its George Street store in Sydney.

The store, which doubled in size to 200sqm, now houses the widest selection of glasses and sunglasses in the retailer’s network, including a large range of luxury frames from brands such as Oliver Peoples, Tiffany & Co, Prada, Chanel and Giorgio Armani.

The range also includes a significant selection of ‘alternative fit’ frames designed to fit customers with a narrow nose bridge, so all face shapes are catered for.

“Staff are trained to assist customers with all face shapes and styling concerns while also speaking multiple languages,” said Alfonso Cerullo, general manager at OPSM’s parent company Luxottica.

The store also features the latest in optometry technology, including a retina scan machine, which provides a 200-degree view of the eye.

Cerullo said the retailer is committed to providing an in-store experience that is “second to none”.

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