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Oporto appoints new CEO from Caltex stable

Oporto acting CEO Adrian Pinazza steps down from the role for new appointee, former Caltex executive Helen Moore.

Parent company Craveable Brands announced Moore will take the reins on Monday 4 May.

Moore’s move reunites her with fellow ex-Caltex executive Karen Bozic who took on the Craveable Brands CEO role in December 2019.

“I am excited to have someone of Helen’s calibre join our team. Helen’s love for our brands and her passion for food, customers and convenience will be a great addition to our team,” Bozic said.

“Helen’s experience in developing businesses, whether through customer product development, new store formats, partnerships and network expansion, will be vital in leading Oporto in the next phase of growth and ensuring we remain leaders in the QSR market.”

Moore brings with her a wealth of diverse experience including Sonoma, a founder led business, and supermarket chain Woolworths.

Most recently she was general manager – convenience development at Caltex.

In this role she planned, developed and launched The Foodary, a retail format with a focus on barista coffee, fresh foods and QSR partnerships such as franchise chains GYG, Boost Juice, Wok in a Box and Sumo Salad.

Moore also led the Caltex retail innovation pipeline which included delivery partnerships with Uber Eats and Deliveroo.

She introduced digital experiences such as Fuel Pay, number  plate recognition and The Foodary pre-order app.

Adrian Pinazza stepped in to the caretaker role at Oporto last year. Previously he had been head of operations for three years and before that state manager for the brand.

Pinazza has been an Oporto franchisee for 12 years and after five years at head office will return to run his two franchise outlets.

This story originally appeared on sister site Inside Franchise Business.

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