NBA’s slam dunk into online retail


NBA Store, NBAThe NBA has launched online retail stores for official merchandise in Australia and New Zealand, in conjunction with VBM Retail (VBMR).

VBMR will deliver a national retail program for the NBA through its partnership with Rebel Sport.

VBMR focusses solely on the retail sector for official sporting federations, and comprises of experts in online retailing, venue merchandising and manufacturing, and specialises in selling official licensed product.

David Tucker, CEO at VBMR, said VBMR are thrilled with the opportunity of representing NBA’s online retail programs in Australia and New Zealand.

“The NBA are one of the world’s leading Sporting organisations and the opportunity to partner with them represents another step in the strong growth of VBMR in recent times.

“Australia is the second largest market for NBA merchandise outside of North America and we’re excited to bring a convenient and trusted place for fans to buy their NBA merchandise.”


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