tions and consumers. Investors want to know how Amazon Web Services (AWS), the company’s cloud provider, stands up against those of Microsoft and Google, which last week both reported slowed growth in their cloud businesses in the quarter ending in June 30. Amazon previously said it is seeing a decrease in growth in AWS as business clients reallocated their spending to reduce costs. “There is potential for cloud computing, including Microsoft’s Azure, Google Cloud and AWS, to materially benefit from companies interested in artificial intelligence,” said Tom Forte, a senior research analyst at financial firm D.A. Davidson Companies. However, as consumers overall pullback on spending, companies invested in AI and cloud tools are forced to reconsider their expenses, which will influence cloud computing growth, Forte said. Amazon chief financial officer Brian Olsavsky said during its first-quarter call in April that he expects the tech and retail giant’s cloud business to slow as its enterprise clients became more “cautious in their spending.” Investors are also looking to see how Amazon’s advertising business intersects with more language models and generative AI. The company’s advertising business was seeing “robust growth” due to its machine learning investment, Chief Executive Andy Jassy said in the first-quarter earnings call. Investors will compare Amazon’s ad business with Google, which last week reported a 3.3 per cent increase in advertising revenue to $58.1 billion despite a broader advertising pullback. Ad sales for Google’s YouTube video service unit rose 4.4 per cent to $7.67 billion compared to last year. Net sales of Amazon’s advertising business in the first quarter were $9.51 billion. Investors expect the company’s advertising segment will increase to $10.3 billion in the second-quarter, according to estimates from Refinitiv. On the retail front, Amazon investors are eyeing how the company will keep consumers shopping on its site as discretionary spending decelerates with US retail sales seeing a nominal increase 0.2 per cent in June. Amazon delivered more than 1.8 billion units to US Prime members the same or next day, nearly quadrupling the number delivered at those speeds during the same period of 2019. Doug Herrington, Amazon chief executive of Worldwide Stores, said in a statement on Monday that creating a regional fulfillment network, placing products closer to shoppers and expanding its same-day delivery has reduced costs for consumers and the company. Investors are looking for Amazon’s game plan to improve its e-commerce business profitability for rest of the year. Prime Day sales, which took place July 11-12, will not be included in Amazon’s results for its second quarter, which ended June 30. The retail giant hit record sales on the first half of its two-day Prime event and plans to host another fall Prime event. At Friday’s close, the online retailer’s shares were up about 57 per cent so far this year, compared with a 19 per cent rise in the S&P 500 index. Its forward price-to-earnings multiple stands at 60.94 compared with Walmart’s 24.39 and Microsoft’s 30.49. More third-party sellers Amazon’s profit margin was 46.77 per cent in the first-quarter but analysts expected a margin of 46.53 per cent in the second-quarter, according to Refinitiv. “The big focus point will be on improving profitability and the hope is that e-commerce margins will improve year-over-year and quarter-over-quarter,” said Arun Sundaram, vice president of equity research at CFRA. Amazon is increasing the number of third-party sellers on its platform, which has helped the retailer’s ad business. Vendors can purchase ad space in search results and use other tools to catch customers’ attention in an ocean of products. “The number of third party sellers selling on Amazon is increasing and if that continues, more of them will likely advertise on Amazon,” Sundaram said. Amazon’s first-quarter operating income was $4.77 billion, a 74.4 per cent increase from $2.74 billion in the fourth-quarter and a 30.1 per cent increase from last year. Reporting by Arriana McLymore in New York City; Editing by Aurora Ellis, Kirsten Donovan