Myer has become the first Aussie retailer to launch Android Pay and Apple Pay on a Visa card, in a move that the department store retailer says accelerates its commitment towards digital.

Launching this month, the card is issued by Macquarie Bank and supplied by Visa payment technology. It allows shoppers to access smart phone digital wallets and designed to make it easier to track and manage spending through the Myer credit card app.

The new card is also now the only way for customers to earn Myer one shopping credits on eligible credit card purchases.

“The card will provide our customers with an easier way to pay and reward them for their loyalty,” said Richard Umbers, Myer CEO and managing director.

“We are delighted with our partnership with Macquarie and Visa which will further accelerate the growth of Myer’s digital capability.”

The head of Macquarie’s Banking and Financial Services Group, Greg Ward, said the finance firm had offered credit cards directly and through white label arrangements for “many years” and that the Myer partnership was the “latest step in supporting innovative digital banking solutions for Australians.”

Stephen Karpin, Visa’s group country manager for ANZ and the South Pacific, said digital technology is driving “new and imaginative commerce experiences” within retail, and that “how people pay is at the heart of these experiences.”

It’s the second tech-related launch embarked on by Myer in recent weeks, after the department store retailer dipped its toes into radio frequency identification technology, with a six to eight week trial.

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