Myer axes 100 brands

Myer bagMyer has axed 100 brands across men’s, women’s, children’s, and homewares to make way for new labels as part of its turnaround strategy under new CEO, Richard Umbers.

A Myer spokesperson confirmed the reshuffle to Inside Retail, stating the chain had notified the brands that “we will no longer require them in our stores”, adding the department store will begin a “spring clean” sale from today, with a new range of brands expected to be launched from next month.

“Over the past few weeks we have been rolling out initiatives to help set Myer up to execute our strategy swiftly and effectively,” a spokesperson told Inside Retail.

“As a company we’re excited to be moving quickly to bring more of what our customers want from us.  We are continuing to mobilise our entire business around our customers and to give them more wonderful experiences wherever they encounter us.”

Last month Myer confirmed it had secured Seed, Nine West, and French Connection, with its chief merchandise and marketing officer, deputy CEO, Daniel Bracken, describing the move at the time as a “significant contribution to transforming Myer’s merchandise assortment”. The department store has also introduced fashion brands Aje, Jack and Jones, Calvin Klein White Label, Daniel Avakian, and Oscar de la Renta.

It comes as Myer announced yesterday it will cut the the number of its permanent staff in favour of casual workers, with voluntary redundancies to be offered at 42 of its 67 department stores.

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