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Men savvier online

Men are leading the way when it comes to forging professional connections online, a new study has found.

LinkedIn, a professional web-based networking site, studied the details of men and women across a range of industries and looked at the ratio of their online connections.

Of their two million Australian users, they found that men tend to have more online connections than women.

However, there were particular professions and organisations where females dominated the online environment.

These industries included writing and editing, philanthropy and marketing and advertising.

At RailCorp, Origin Energy and Leighton Contractors women also ruled the web.

The top industries where blokes dominated were in the military, capital markets, human resources and newspapers.

Males were also found to be savvier at Queensland Health, Flight Centre and the University of NSW.

Career coach Sally-Anne Blanshard encouraged females to hop online.

“We are in a world where we are time-short, have technology at our fingertips and have ever-increasing demands outside of work,” Blanshard said in a statement.

“I think face-to-face networking definitely still has its place, but I stress to my clients, especially female clients, to build up their networks online.”


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