Mandurah Forum’s expansion to boost revenue

mandurah forum1Western Australia’s Mandurah Forum expects to boast higher revenue after it expands its leasing portfolio with its planned redevelopment.

The 30-year-old shopping centre will expand its retail floor space with an additional leasable area of 26,200 sqm and will include two additional department stores and more than 220 new specialty stores.

David Jones will open its first next generation store in Western Australian in an anchor tenancy in the centre.

Construction on the A$350 million redevelopment and expansion of  Mandurah Forum will commence this month and is due to be completed in 2018, international design firm, Benoy, announced.

Mandurah Forum is located in Western Australia’s second largest city and, according to Benoy, it will be one of the state’s largest regional shopping centres once the revitalisation is complete.

“Mandurah Forum is one of our first appointments in Australia and we are very excited to see it reach this latest milestone,” said Benoy director, Robert Bishop.

mandurah forum 2“Working with clients around the world, we are seeing a marked increase in those who are investing in renewing their schemes as an alternative to building new ones, which is incredibly interesting for us as designers. We are thrilled to have this opportunity to bring our international expertise to the Australian market and to help shape what is a significant addition to Western Australia’s retail offer,” Bishop said.

The redevelopment will turn Mandurah Forum into a more leisure-orientated shopping centre, placing an emphasis on food and beverage offers, fresh markets and spaces for pop-up stores and independent retailers. Embracing an indoor-outdoor concept, a new partially externalised area will also be introduced.

The development’s concept design has drawn inspiration from the geography of the surrounding Mandurah area and the relaxed coastal lifestyle; celebrating the city’s location with the seaside to the west and hills to the east. The concept will help to create a different character for each of the zones and provide a balanced retail experience for the project as a whole.

Working within an open network of global studios, the Benoy teams undertaking the project in Australia are located in the firm’s London and Newark Studios. The design teams are supported by Benoy’s on-the-ground presence in Melbourne which was established in 2015 following interest from within the country.

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