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Luxury retailers’ new looks at Melbourne shopping centre

CoachFashion and accessories retailers, Coach and Burberry, have reopened new modern luxury concept store designs at Chadstone Shopping Centre in Melbourne.

Coach’s new offering is set in a 341sqm space and designed by the brand’s executive creative director Stuart Vevers, featuring contrasting textures and materials.

“We are particularly thrilled to roll-out our modern luxury concept in Chadstone, one of the most prestigious shopping centers in Australia,” said Emmanuel Ruelland, general manager, Southeast Asia and Oceania for Coach.

“We are confident that our new store environment, showcasing Coach’s rich legacy and commitment to craftsmanship, along with products designed by Stuart Vevers, will be a destination for the discerning Australian shopper and the international tourists visiting the region,” Ruelland said.

The new store will include a curated selection of bags from the Coach Archives and a ‘craftsmanship bar’ offering leather care, cleaning, and monogramming.

The store will carry a wide assortment of Coach merchandise for women and men, including handbags, small leather goods, footwear, scarves and jewelry, as well as the Coach 1941 ready-to-wear collection.

Meanwhile fashion and accessories retailer, Burberry, has opened its newly expanded store at Chadstone Shopping Centre in Melbourne, which will also house the brand’s runway collections.

BurberryThe retailer, which has five stores in Australia including Chadstone and Crown Melbourne; 343 George Street Sydney, Sydney International Airport; and Queens Plaza Brisbane, stated the new store is designed to offer multi-sensory experiences alongside services including customer 1-2-1 providing purchase history and customer preferences to enable a tailored shopping experience.

Video screens broadcast Burberry content and live events directly from the brand’s global headquarters in London, enabled by the Burberry Retail Theatre concept.

Created under the design direction of chief creative and CEO Christopher Bailey, the store features the brand’s latest collections across menswear, womenswear, accessories, eyewear and fragrance.

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