L’Oréal snubs catalogue retail
The French beauty group will close its catalogue order business, Beauté Créateurs, by the end of the financial year.
Beauté Créateurs was launched in the 1980s and targets home shoppers with sales catalogues.
The model operates in France, Germany, and Japan and sells cosmetic brands, such as Cosmence and Agnès b.
The group says Beauté Créateurs made 87 million Euros, or AU$130 million, in the last year.
It says it “has encountered difficulties over the past several years linked to the structural weakening of the mail order business model”.
Catalogue retail is less prominent in Australia than other markets, but is utilised by the likes of Avon and EziBuy.
Hundreds of retailers closed their stores in the first lockdown in April. But far fewer have decided to shut their… https://t.co/4A5JMfYfL414 hours ago
A progressive think tank is worried the government will look to offset its recent spending on the response to Covid… https://t.co/8Tf744DbcD3 days ago