Kogan takes on new market


KoganOnline electronics retailer, Kogan.com, has unveiled a new push into the sports and fitness catergory.

Although Kogan has become known for technology, the company has been busy quietly expanding its product range after identifying that the market was flooded with overpriced goods.

In the last few months, Kogan.com has grown rapidly from hundreds of products to thousands, taking on the department stores and big retailers.

As part of its health and fitness push, the pureplay has  launched a new brand called Fortis, sold exclusively in Australia at Kogan.com.

Fortis products include  activity tracking wristbands, smartbells, and resistance bands.

Founded in 2006, Kogan.com launched a dedicated website for New Zealand earlier this year in March.



Comment Manually


To stimulate Australia's economic recovery, one group is recommending an increase in GST, another is calling for a… https://t.co/GoZmLBpAaJ

2 hours ago

Do you know what the United Nations' Sustainable Development Goals are? Contributor Adrian Jones explains which one… https://t.co/nzrkW1xsGF

15 hours ago

Afterpay has revealed a 127 per cent year-on-year increase in underlying sales in the June quarter, its biggest qua… https://t.co/RCuC2z0uCE

16 hours ago