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Kogan takes on new market


KoganOnline electronics retailer,, has unveiled a new push into the sports and fitness catergory.

Although Kogan has become known for technology, the company has been busy quietly expanding its product range after identifying that the market was flooded with overpriced goods.

In the last few months, has grown rapidly from hundreds of products to thousands, taking on the department stores and big retailers.

As part of its health and fitness push, the pureplay has  launched a new brand called Fortis, sold exclusively in Australia at

Fortis products include  activity tracking wristbands, smartbells, and resistance bands.

Founded in 2006, launched a dedicated website for New Zealand earlier this year in March.


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