Speaking to Inside Retail, the fashion label said the showroom on Devonshire Street was always a trial, part of its real estate strategy of beta-testing different locations and markets with temporary spaces.
“We deliberately work with short–term leases and minimal build out to test and connect with the community,” a spokesperson said.
“In Surry Hills, we made strong local connections and built out a great network that supported us in the launch of our 5 Martin Place showroom.”
The Canadian retailer said it is looking forward to growing its footprint in Australia, though it has not confirmed future locations.
“Brick and mortar spaces allow us to engage with our customers on a deeper level,” said the spokesperson.
“As a technical brand, the opportunity to educate our customers in person and provide context to the various elements of our products is crucial. Our fabrics are also incredibly soft so we’re always keen to have people touch and feel.”
The fashion brand said it had been “thrilled with the response” to the brand, developing a “strong following” after opening showrooms in three major Australian cities in just over a year.
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