Denim retailer, Jeanswest, has launched a new women’s denim collection that features a four-way multi directional smart stretch technology.

The new product is being endorsed by professional high jumper and model, Amy Pejkovic.

The fabric has been manufactured by world leading mill Orta Anadolu, the Turkish denim partner also behind Jeanswest’s Prima Denim range.

“Women come in all shapes and sizes and we’ve designed these jeans to flatter, give confidence, and to support every woman’s version of her most hectic, physically active day,” said Adrienne Famlonga, product manager for women’s denim at Jeanswest.

“We’ve combined innovative denim technology and beautiful design detailing to deliver the freeform 360 styles; we’ve ticked all the boxes when it comes to comfort, fit, quality and innovation, and this collection is going to delight our customers,” she said.

The premium new denim collection will be available online and in all Jeanswest stores.

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