Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021
×

JB Hi-Fi, Ebay top most visited website lists

JBHIFIWEBSITEJB Hi-Fi has taken out top gong as Australia’s most visited shopping website, according to a new study that measured traffic to desktop sites only.

Analysis of local visitors to retail websites conducted by Cuponation has found that the technology retailer drew in 74.02 million visits between January and June.

This far exceeded the traffic of JB’s online only competitor Kogan.com, which, according to the study, drew in 42.82 million visitors in the same period.

Cuponation1
Source: Cuponation

When international websites are brought into the mix though the picture changes. International marketplaces come out on top, with Ebay’s local platform leading the list at 404.67 million visitors.

While only 80.46 million Aussies visited Ebay’s American platform from January – June, 111.82 million went over to Amazon’s now restricted (for Australians at least) American website.

That dwarf’s local uptake of Amazon’s marketplace, which only clocked in 52.44 million visits.

Cuponation2
Source: Cuponation

You have 7 free articles.