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Ikea has transformed the modern design world

By Dan, Lewis course leader, product and transport design, Staffordshire University. For decades, Ikea has filled homes across the world with bookcases, beds, cardboard boxes and countless tea lights. The company’s business model, based on huge production runs of identical stock, allowed it to export Scandinavian style at an affordable price. Its products are so popular and so ubiquitous, that you might find yourself in a friend’s home sitting on a sofa that is very similar to your own, loo