H&M unveils Chinese New Year collection

A new H&M Chinese New Year collection has been launched, celebrating the Year of the Rat. 

The H&M Chinese New Year collection features more than 100 items including ladieswear, menswear and kidswear and special items featuring cartoon characters. 

Besides classic dresses, sweaters and wardrobe basics like denim and khaki items, the ladieswear range offers tops and accessories featuring Tom and Jerry characters and Minnie Mouse from Disney. A wide range of red and gold accessories is also included to finish off the outfit for Chinese New Year. 

Male customers can pick from quirky tees and printed hoodies for the new year festivities. In line with the athleisure trend, there is also a wide range of track suits and sporty accessories like bucket hats, beanies and belt bags for the fashionable go-getter. Mickey Mouse is featured in the collection together with Tom & Jerry, Mighty Mouse as well as The Itchy and Scratchy Show. 

The H&M Chinese New Year collection also features kid’s apparel and colourful prints featuring the auspicious animal of the year. There are also matching dresses from the Mini-Me collection for mums and daughters who love ‘twinning’.

This story was first published on sister site Inside Retail Asia.


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