Global design firm wins David Jones’ flagship contract

David Jones ElizabethStreetStoreSydneyAustralia(1)-LRGlobal architectural firm, Benoy, has secured the contract to refurbish the David Jones flagship in Sydney’s CBD.

The  Elizabeth Street store will be entirely refurbished and internally redesigned to create a luxurious and contemporary flagship for the brand, the designer said.

The redevelopment project will commence in late 2017 and is expected to be completed by late 2019.

The development will cover a ground floor area of 39,000sqm across 12 levels and combine contemporary food and dining, fashion, beauty, accessories, and homeware under one roof.

“This is a milestone project for David Jones and we are pleased to be collaborating with Benoy, a leader in global design and architecture with a reputation for delivering innovative, award-winning retail developments,” said David Thomas, David Jones chief operating officer.

“Our vision is to create a new benchmark for both Australian and international retail, delivering a world-class shopping experience for our customers while embracing the heritage of this remarkable building,” Thomas added.

David Jones ElizabethStreetStoreSydneyAustralia(2)LRThe works will occur across several coordinated phases, “prioritising minimal disruption” to David Jones customers with trade continuing in both the Elizabeth Street and adjacent Market Street stores throughout the refurbishment.

“The David Jones Elizabeth Street store is a truly opulent building with a long history and we look forward to celebrating the heritage of this beautiful, grand building while innovating the retail experience for the people of Sydney,” said Terence Seah, director at Benoy.

Australian architectural firm Crone has been appointed to work with Benoy.

Benoy is also delivering two significant redevelopment projects in Western Australia including ‘The Galleria’ in Perth, and ‘Mandurah Forum’ in Mandurah. Internationally, Benoy’s portfolio includes leading retail developments such as Westfield London, iAPM in Shanghai and Parc Central in Guangzhou.

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