Foot Locker debuts US look

 

footlocker2Foot Locker’s Indooroopilly store in Queensland has become the company’s first Australian store to convert to its new US fitout.

Opened last week, the store is based on the sportswear and footwear retailer’s new look that has already proved popular in company’s home market.

New  store features include new flooring fixtures, upgraded instore signage, and a larger merchandise display. The brand’s sneaker culture is inherently apparent with the store’s walls now sorted by category and by brand.

“We’re very excited to launch the new store merchandising concept at Indooroopilly, which will make it even easier for our customers to shop our wide range of brands while being immersed in the Foot Locker fan culture,” said Jess Dillon, marketing director at Foot Locker Asia Pacific.

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“Foot Locker is a leader in curating athletically inspired footwear and apparel. We’re very selective and as a house of brands, we are able to select the freshest, most premium and highest performing products out there. We will be listening closely to feedback from our Indooroopilly customers about their new-look store and cannot wait to see how it changes the Foot Locker member experience for the better.”

First opened in 1974, Foot Locker has more than 4000 stores worldwide, with almost 100 stores throughout Australia and New Zealand.

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