Fast food chain, Eagle Boys, is partnering with local film company, Quickflix, to give customers a time tested combination: pizza and movies.

The fast food retailer will give customers discounts on Quickflix DVDs and movie streaming when they order an Eagle Boys pizza.

Quickflix was launched in 2004 and works on a similar streaming model to Netflix in the US.

It also mails DVDs to people’s home for short term loan.

As part of the partnership, Quickflix members will be given cheap pizza deals for every DVD they have delivered.

Eagle Boys, which was founded in 1987, is not the first Australian retailer to partner with a movie provider.

In 2014, Coles, Telstra, Optus, and Kogan are just some of the retailers and service providers to align with cinemas.

Two for one deals, ticket giveaways, and red carpet premieres are just some of the incentives shoppers are offered as part of these alliances.

For example, Telstra, which leads the cinema trend in Australia, gives its customers special offers at Event, Village, and Greater Union cinemas.

Customers are rewarded with $10 tickets and candy bar upgrades, as well as cheap tickets at The Moonlight Cinema.

Rival telco, Optus, has a similar arrangement with Hoyts as part of its ‘yes’ tickets customer loyalty reward program.

Over in online retail, e-commerce giant, Kogan, has aligned itself with Event, Greater Union, and Village in 2013.

These retail partnerships come as the DVD rental and cinema industries suffer from new competition, including torrent downloads and streaming services.