Domino’s engages customers


Pizza mogul, domino'sOff the back of Domino’s launch of its Pizza Mogul website and mobile app, the pizza chain will recruit customers to appear in its next national TVC, online and print campaign.

Pizza Mogul is a responsive website and mobile app that allows customers to create their own pizza, identity, and branding, share to their social networks, and earn a cut of every sale.

Domino’s CEO, Don Meij, says the Domino’s mantra, People Powered Pizza, is at the heart of the company’s operations and that Pizza Mogul is about putting power in the hands of the customer.

“It seems only fitting that our new ad campaign would feature real life Pizza Moguls and our customers,” Meij said.

“Mogul was designed to appeal to entrepreneurs and social media savvy pizza lovers, as it empowers its users and gives them the freedom to craft their own product and message to reach their market.”

Mogul provides the vehicle for Domino’s to utilise social selling as a revenue and viral advertising stream.

“We are looking for our passionate customers, fans and followers to share their creativity with their social networks for the chance to become the next TV sensation.”

The most innovative and thought provoking Mogul will be chosen to appear in Domino’s multi-million dollar promotional campaign.

To enter the competition to become Domino’s Mogul TV star, customers are invited to email t creative ideas to, with entries closing 20 July.

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