Dick Smith’s growth strategy continues with the launch of the Dick Smith Trade Me store in New Zealand.
Neil Merola, director of marketing for Dick Smith, said the partnership with Trade Me is a milestone for the company’s growth strategy.
“The Dick Smith Trade Me store complements our omni-channel platform in NZ, with customers already able to buy from 61 physical stores and the dicksmith.co.nz transactional website.
“Dick Smith customers now have another convenient platform for purchasing technology products, with Trade Me members now able to buy our comprehensive range of computers, phones, accessories, TVs and gaming directly from Dick Smith through their existing Trade Me account,” he said..
Georgina McGowan, head of supply for Trade Me, said the move was good news for the online marketplace’s members.
“We’re excited to be working with an iconic brand to deliver their broad range of products to our members at great prices. We see the combination of our broad audience and Dick Smith’s trusted range of top quality tech gadgets working very well,” she said.
“Dick Smith is pleased to launch on Trade Me with 15 per cent off a range of products for Trade Me members until December 14 and will continue to offer exclusive deals for Trade Me members,” said Merola.
