Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $7
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

Decathlon opens second Australian outlet

(L-R) Decathlon Auburn store leader Andrea Pierucci, Member for Blaxland Hon Jason Clare MP, Cumberland Council general manager Hamish McNulty, Decathlon Australia chief executive Oliver Robinet

Sporting goods retailer Decathlon has opened its second outlet in Australia in Auburn, New South Wales and announced a further five stores will open in Victoria in the coming weeks.

The Auburn store joins the business’s initial offering in Tempe, which opened late last year.

“We are extremely pleased to open our second store in Auburn, Sydney’s thriving west, and to be expanding our presence across Australia,” Decathlon Australia chief executive Olivier Robinet said.

“In keeping with our generous warehouse design, the new Auburn store is our biggest store yet reaching just over 4000 square metres in size, representing over 70 sports and carrying more than 7000 different products.”

The store features ‘active zones’ in which customers can try out various products in-store. Customers can also take products home for up to a week in order to try them out in the comfort of their own home.

The front of the store also features a large community sporting areas where local clubs can showcase their sports and undertake sign-up days, as well as host barbeques and other fundraising events.

In order to purchase anything in-store customers must sign up for a free Decathlon membership. Browsing, however, requires no membership.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

You have 7 free articles.