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Catch Group adds to e-commerce portfolio

L-R: Nati Harpaz, CEO, Catch Group, Stuart Bird, Optus Wholesale and Satellite managing director and Gabby Leibovich, co-founder, Catch Group.

Catch Group has added to its e-commerce portfolio, announcing a partnership with Optus that will see the retailer launch a mobile phone service.

The move will place Catch in even more direct competition with, which under founder Ruslan Kogan has been expanding into services such as phone plans for some time.

Called Catch Connect, the phone service will offer pre-paid 30 and 90-day phone plans on the Optus mobile network and will see Catch leverage its databases to market the service.

“Our customers prioritise choice and value, so when it came to designing Catch Connect, we wanted to create a unique and differentiated offering that delivers additional value to users,” Catch Group CEO Nati Harpaz said.

Catch will offer shopping vouchers for users on certain plans that can be redeemed for retail purchases on its platform through a special promotion that will be available until 9 March.

“Both Catch Group and Optus are known for using innovation and technology to improve customer experience, and this is clearly reflected in this new mobile service,” said managing director of Optus wholesale and satellite,Stuart Bird.

The new service adds to what has been a busy start to the year for Catch, who last week partnered with Mamamia to launch an online e-commerce platform under the media company’s brand.

Last year Catch relaunched childrenswear brand Pumpkin Patch and launched a marketplace offer that helped deliver a ‘record-breaking’ Christmas for the retailer.

Catch also recently partnered with Lux Group to sign the largest homegrown e-commerce transaction in Australia that creates a series of strategic transactions that will result in the creation of separate, pure-play travel, shopping and local e-commerce businesses.

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