The new store, which will cover 60sqm, is Camilla’s 18th store and will feature the fashion brand’s full offering including womens, mens, childrens. accessories, shoes, swimwear and home.
The store has terrazzo marble floors, Camilla fretwork,custom aged brass rails and an outdoor courtyard.
“I am so excited to announce that we have found a location in my special place, Byron Bay, which will open before Christmas this year,” said Camilla Franks, founder of Camilla.
“She is a cute but vibrant store…Byron Bay epitomises the adventurous spirit of both myself and the brand and is a perfect location for the Camilla lifestyle.”
Camilla said they will have 20 boutiques in Australia by the end of the 2017 financial year, be ranged in 150 stockists in Australia and 303 internationally.
Earlier this year, the fashion brand opened Claremont Quarter shopping centre in Perth, closed its location at Cottesloe. It also opened at Pacific Fair in Queensland and opened a pop-up in Westfield in the Sydney CBD, also opening a revamped store at the QVB.
There are also plans in place for a store at the revamped Warringah Mall on Sydney’s Northern Beaches early next year.
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