Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Burger King goes beef free

 

2008-11-11_Burger_King_in_DurhamBurger King is famous as the home of the beefy Whopper hamburger, but not in India, where the American fast food empire has opened its first franchise featuring chicken, lamb and vegetarian fare.

Sunday’s debut of the chain’s New Delhi branch marks the 100th country to have a Burger King restaurant, the Miami-based corporation said in a statement.

“The Burger King team spent months developing a unique locally sourced menu that has been researched and tested by more than 5000 customers across eight cities” for its beef free establishment in India, where many people object to the slaughter of cattle for religious reasons.

The Miami, Florida-based company said that among the “innovative” items on its Delhi menu are Whoppers made from mutton and chicken, and a paneer melt sandwich, made using a fresh cheese popular in South Asian cooking.

The new establishment opened at Select Citywalk, a popular shopping mall.

AFP

You have 7 free articles.