Australian Geographic kiosks to appear in QBD Books this week
QBD Books will launch its first Australian Geographic kiosks on July 15 in Joondalup, WA, and Carindale, QLD.
A third kiosk will be launched in Chermside, QLD in September.
A QBD spokesperson said all stores will have an Australian Geographic presence, though there will be kiosks set up outside certain stores on a trial basis.
“If these prove to be successful they will be expanded,” the spokesperson told Inside Retail.
The announcement came as QBD Books announced an expansion strategy with multiple store refurbishments, and a plan to expand its online fulfillment capabilities to prepare for increased online traffic.
“Everyone at QBD is looking forward to welcoming Australian Geographic customers into our stores. We are very excited to bring this new range of products to the Australian public and make this iconic brand even more accessible through the QBD Books network,” said Nicholas Croydon, CEO QBD Books.
Refurbished stores will offer a varying assortment of Australian Geographic products – from puzzles and games to telescopes.
Australian Geographic managing director Jo Runciman previously told Inside Retail the brand has always preferred to be available in bricks-and-mortar, and were waiting for the right partner after the brand ended its three-year licensing agreement with The Co-Op.
“We are very excited about our return to retail with our partnership with QBD,” Runciman told Inside Retail.
“The new Australian Geographic kiosks and in-store presence will enable us to reach more customers and expand the reach of the brand across Australia.”
Refurbishments at Strathpine and Morayfield, QLD are already complete, while Loganholme and Toombul, QLD will be finished in August, Chermside, QLD in September, and Indooroopilly, QLD in November.
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