The agreement allows Australian online third party merchants to set up their platforms at Tmall.com using their Australian business licenses and ship their products directly from Australia.
“Chinese consumers are looking for these products from Australia because Australia is known for its clean and healthy products,” an Alibaba spokesperson said.
As part of the agreement, Australia Post will begin stocking pre-paid Alipay gift cards in retail outlets in June to allow Australian consumers purchase goods from Tmall.com and Alibaba’s Taobao Marketplace.
A similar agreement has been signed with the French government to help French companies boost sales in the China market.
The e-commerce company has filed for an IPO that could raise as much as $20 billion.