Appliances Online has appointed James Fleet as chief marketing officer.

Fleet, who was GM at Compare the Market, where he headed up the marketing and technology for the business, rejoins Appliances Online after working with the online retailer in 2009 as it marketing manager.

John Winning, CEO of Appliances Online and the Winning Group said Fleet’s appointment is a great asset for Appliances Online, which is experiencing strong growth nationally.

“As we operate in a highly competitive industry, it’s essential we stay top of mind for Australians and continue to demonstrate our exceptional customer service as a key differentiator.

“James’ knowledge and experience with marketing technology will prove vital in ensuring that Appliances Online strengthens its national brand awareness and continues to achieve solid growth,” said Winning.

Fleet said he is pleased to be returning to the market leading business and looked forward to further establishing the brand.

“Appliances Online’s growth has skyrocketed since it launched in 2005 and there’s no doubt that it is an online retail market leader not only for the whitegoods and appliances industry but also for Australia,” Fleet said.

“I’m looking forward to building on the already solid position Appliances Online has in the market and to push the boundaries to engage with customers in thoughtful and innovative ways,” he said.