LS travel retail Pacific has unveiled a major retail development at Adelaide Airport.

The airport’s new and improved retail offering includes the Australian debut of Aelia Duty Free, a “next generation evolution” of the well known NewsLink concept.

The launch of Aelia Duty Free has enabled LS travel to bring new categories and brands to Adelaide Airport for the first time, with the existing duty free footprint increasing by more than 50 per cent.

The development also sees the retailer’s footprint increase at Adelaide Airport to 1700sqm across nine brands, with the new stores joining existing NewsLINK, Relay, Icons South Australia, Australian Made, Purely Merino, and Smiggle outlets.

Other highlights include a dedicated South Australia Wine offering, a Victoria’s Secret Beauty & Accessories store, and an expanded electronics offering with its tech2go stores.

“We keep the needs of our  customers at the heart of everything we do.Traveller’s expectations constantly evolve and the goal of our team is to anticipate  these changes and ensure we are ready, always, to meet, and exceed their desires,” Matthieu Mercier, LS travel retail’s CEO for the Pacific, said.

“We do that across all of our brands and use  our strengths in each segment to reinforce our business as a whole. If a customer service innovation works in Travel Essentials,  why not look at how we can adapt it to specialty retail. If a category performs strongly in Icons South Australia, how can we adapt  that approach to Duty Free.

“We also do this on a global scale, working with our sister company’s around the world to gain insights  and help drive innovation.”

LS travel retail ASPAC is a division of the Lagardère Services group. LS travel retail ASPAC now operates more than 250 outlets, partnering with more than 16 airports in Australia, New Zealand, China, Hong Kong, India, Malaysia, New Caledonia, Singapore, and Taiwan.