Building a bridal wear empire: Melange de Blanc’s Christina Wettstein

Few industries were quite as affected by the pandemic as the bridal wear industry.  As revealed by a survey Statista conducted worldwide, 82 per cent of weddings globally that was supposed to take place in April 2020 were postponed and 11 per cent were canceled. To survive the shaky state of the market, Rachel Leonard, the current editorial director of The Bridal Council and former fashion director of Brides magazine, pointed out that wedding retailers had to get resourceful. “Vendors wer

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
EOFY Offer

IR Pro - annual

$199 +GST per year. (Auto renews at $312+GST (full rate) annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now