Hasbro has revealed its fiscal year 2024 financial results and unveiled a new strategy plan, ‘Playing to Win,’ that would take the business through 2027.
Hasbro’s revenue dropped 17 per cent, owing mostly to the EOne divestment. Discounting this impact, revenue fell 7 per cent. The 4 per cent growth in the Wizards of the Coast and Digital Gaming division was offset by reductions in consumer products and entertainment.
The company’s revenue decreased 15 per cent in the fourth quarter, excluding the EOne divestment, and fell 3 per cent overall.
“In 2025, we’re excited to bring a stellar lineup of toys and games to fans, expanding the reach of our IP through outstanding partnerships while we continue to focus on operational rigor and anticipating the future of play,” said Chris Cocks, Hasbro’s CEO.
In addition, Hasbro plans to increase its reach from 500 million children, families, and fans now to more than 750 million by 2027 through play-based engagement and partner-scaled co-investment.
“Playing to Win unlocks Hasbro’s strengths: a broad and deep brand portfolio rooted in play, an unmatched licensing business, and a profitable games business anchored by world-renowned franchises fans love like Magic: The Gathering, Monopoly, and Dungeons & Dragons,” added Cocks.
“Our new strategy is grounded in the key insights which will drive Hasbro’s evolution into a modern play company: serving fans of all ages around the world at every price point, and meeting fans where they are playing, which is increasingly online.”
According to the brand, Playing to Win represents an important turning point for Hasbro: a return to growth that focusses on Play and Partners.
Earlier this year, to celebrate 90 years of Monopoly, Hasbro reimagined its iconic board game with a modern design and introduced three new expansion packs: Go to Jail, Buy Everything, and Free Parking Jackpot.
